IMKT 120 - Unit 1 - Should Northwest Technologies Use Social Media Ma…
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C8 mangold & fauld social media[1]
From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies | SpringerLink
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Integrated marketing communications; Social media; Consumer-generated media; Promotion mix. Mangold & Faulds, 2007
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Social Media: The New Hybrid Element of the Promotion Mix
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PPT - INTEGRATED MARKETING COMMUNICATIONS (PROMOTION) PowerPoint Presentation - ID:186151
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ARTICLE: Social media: The new hybrid element of the promotion mix – Six-Forces of D.M.
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Using social media as a tool for business improvement and certification of knowledge workers - Colomo‐Palacios - 2014 - Journal of Software: Evolution and Process - Wiley Online Library
